Areas we focus on
- Operations
- Planning
- Sales teams
- Lead generation
- Entity structuring
- Bookkeeping
- Analysis
Get your sign business back under control.
We stabilize operations, restore sales execution, and make the business predictable again.
- Stop the daily fire drills
- Install a weekly execution cadence
- Get visibility: pipeline + margins + capacity
What to expect
The Ziertman Sales Consulting team brings years of success and experience to the table.
- Hands-on implementation support (not just strategy)
- Built for sign companies under pressure
- NDA available on request
Find the problems
→
Provide the solutions
→
Coach the implementation
“Follow-up is the lifeblood of any sign company. Leads don’t die — they just go to the shop that calls back.”
— Deven ZiertmanWhat we do
We deliver cash flow, operations, and execution support for sign companies.
Tailored solutions
We build solutions around each business’s real needs, not a template. We work alongside leadership, keep input flowing, and translate priorities into a plan the team can run.
- Clear priorities without the noise
- Practical next steps
- Support that keeps momentum steady
Speaking, training, and coaching
Deven Ziertman is an accomplished speaker and is available for ongoing training or one-time speaking engagements for companies, organizations, and other groups.
He is also available for one‑on‑one or group coaching.
What you get
- 30-day triage plan
- Priorities with owners + due dates
- Weekly KPI scorecard
- Execution cadence + accountability
- SOPs/checklists for bottlenecks
First 30 Days
Days 1-7
Diagnose + prioritize
Days 8-21
Implement the systems
Days 22-30
Lock in cadence + ownership
What our clients say
“They came in, evaluated our business with me, found the real problems, and built solutions that fit how we operate. The hands‑on support helped us implement the changes quickly and with confidence.”
Owner, sign shop
“Deven’s sales training seminar was excellent. Our sales team followed up better, stayed more consistent, and performed at a higher level after the session.”
Sales manager, sign company
Here’s what the numbers cost you
Unanswered leads = lost revenue
23% of companies never respond; average response time is 42 hours.
Example: 40 gross leads/mo × 23% missed × 15% close × $7,500 avg job = ~$10,350/mo (~$124,200/yr).
Source: The short life of online sales leads (ResearchGate)
Slow response kills conversion
5 minutes vs 30 minutes: ~100× contact odds, ~21× qualify odds.
Example: 15 qualified leads/mo × 30% close × $9,000 avg job = $40,500/mo at stake.
Source: MIT lead response study
Unpaid invoices choke cash flow
56% of small businesses are owed money from unpaid invoices, with ~$17,500 owed on average.
Example: If $17,500 is sitting unpaid in A/R, that is $17,500 you cannot deploy to payroll, materials, or growth.
Source: QuickBooks
Calculate your losses.
$0/yr
Examples are illustrative; your numbers may vary.